Why videos are important to sell your business

24 February 2017

Online video is quickly becoming a key means for people to satisfying their information needs. Small business owners can use this just as much as multi-national corporations as one of the best things about videos is that they can be shared very easily and very quickly, they can quite quickly become viral and before you know it you can have thousands of people looking at your business.

Firstly, the reach of videos is just staggering, videos can be shared thousands of times in seconds by people all over the world. YouTube receives more than one billion unique visitors every month. As people want information quicker and quicker videos really fill that gap. Vine which produced 6 second videos was overwhelmingly popular and anything shorter than a minute will get a definite watch, all you need to do is produce something clever that gets everyone’s attention.

Engage your viewers and you will and they will share the video with others. They will spend longer on your website and they will interact with your brand much more. Of course, the video being shared means that more people will spend time on your website, engaging with your brand. Any social media campaign will be better off with videos, they are easily the best tools for engaging with audiences.

Always consider the audience that you’re trying to reach, planning a video around this audience will guarantee that they are more likely to share your video as it is something they will want more people to see. They can share it with friends and colleagues who have very similar interests and can mean that your brand gets much more exposure.

One in three Britons view at least one online video a week, so that is a weekly audience of more than 20 million people in the UK alone. Video can give you access to all of this and if it’s done well you can be sure to definitely get a huge amount of views, these views will certainly translate into people engaging with your brand. What other form of communication can do the same as what video does?

Videos are also increasingly becoming cheaper and cheaper to produce, this means that even smaller businesses can produce something that will gain exposure and with videos being so easy to share and for free, making them is very profitable for your business, and if you can get across everything that your business is about and show this in an interesting and engaging way you’re certain to get many new fans/customers.

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